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Flex Skin Design Deconstructed - Behind the Design

What is Hyphy?
Some call it a movement, a style, a dance, or an evolution of culture rooted in the independent Hip Hop scene of San Francisco. I went there in Feb of ‘07 and have seen it used in many emerging fashion brands including limited edition shoes, clothing, and accessories. It’s a nice change from the gangsta look of the 90’s. Hyphy is cleaner and more preppy. The colors are brighter, poppin’ and are often used as a backdrop for silk screened graphics.

How did I deconstruct the “Hyphy” Hip Hop style and translate into my UI work?

Here’s my inspiration for the design.


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